Virgin Media reward loyalty

Last night I had a call on my mobile from a lady with a very strong foreign accent, I nearly hung up thinking it was one of those scam calls but because she mentioned my name I continued to listen, she was from Virgin Media and said my contract was soon to expire and because I had been a loyal customer for 9 years they were offering me a special deal, I was very suspicious still, for a few pence more on my bill, they were offering me a bigger television package to include sky sports, sky cinema and Netflix, a faster broadband and unlimited landline calls instead of just weekends.

I was still suspicious but because they weren’t asking for any money up front I went along with it and it turns out it was indeed true I’ve checked online and they’ve changed my package, I was paying for Netflix separate so I have cancelled that saving £6 a month, now I’m getting more telly, faster broadband and more landline minutes for less monthly payment.

I’m very pleased, how many companies reward loyalty these days?