By Joe Jones
Alan Hardy has made it known that he wants Notts County to keep "pushing the boundaries" of everything they do from a marketing and PR perspective.
The Magpies owner said the club's home shirt unveiling video, in which manager Kevin Nolan visits the home of a young fan and gives him a first viewing of the kit, has received great feedback.
"I gave a presentation to the staff a week-and-a-half ago about how everything we do and everything we touch, we need to do with the best of our ability," Hardy told the Nottingham Post.
"While we can't match Bayern Munich, Barcelona and so on because of the resources, for League One and League Two it needs to be the absolute best.
"I've seen what other clubs have done with their kit unveiling and it's usually been a picture on the website.
"Compared to what they have done our release with Kevin visiting the young fan was world class.
"That now needs to be the standard whether it be a brochure for corporate hospitality or a promotional video.
"My message to the staff is always to push the boundaries and do it better than what everybody else is doing.
"I was delighted with the video and I was even more delighted by the response. I had hundreds of messages saying they love the kit, but also the journey we are on. That's more important to me than anything."
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