Alan Hardy has issued a call for more Notts County fans to get behind the team this upcoming season.
The Magpies have invested heavily this summer following an above-expectations finish last term, qualifying for the playoffs.
"A general rule of thumb is that if you get results right on the pitch, most other things will follow," Hardy wrote on the Notts website.
"We've certainly seen that with major increases in supporters, hospitality sales, merchandise sales and other revenue streams.
"I've lost count of the number of fans who have contacted me to say the atmosphere at the club has changed beyond belief, how lapsed fans are coming back in their droves, how parents and grandparents are bringing their children and grandchildren to Meadow Lane for their first taste of professional football and how we are all enjoying - and not enduring - watching this great club of ours.
"But, please, we need even more of you. Our season ticket holder base has gone up by 35 percent but that needs to grow still further.
"Season ticket holders are the lifeblood of our club. If you have not already bought one, please do your very best to do so in the next few days - our current discounted rate is due to expire on Saturday.
"For those of you unable to buy a season ticket, please make an extra effort to come to as many games as you possibly can. Your support really does make a difference.
"I'd like to see a crowd in excess of 6,500 on Saturday for our opening game against Colchester. It would mean a huge amount to me, to Kevin and all the players.
"A league season is a marathon not a sprint but to see you all on Saturday would be a great way to welcome our new signings to Meadow Lane and to show the fighting spirit and passion our support can create.
"I hope and believe this can be a very special season and, with your support, it will be."