Alan Hardy has revealed that one in three Notts County season ticket holders renewing this summer are now under the age of 21, after analysing crowd data from last season.
In addition, there has been an increase of more than 62 per cent in young fans buying tickets for matches.
"This is tremendous news for the long term development and prosperity of the club," he told the Nottingham Post.
"I have often listened to people telling me that the club has an ageing fan base. Well, not any more it hasn't.
"Young people and families are the lifeblood of this club and we believe we offer the most family-friendly experience of anyone in the region.
"We have invested significantly in improving family sections of the stadium, and launched a series of extremely popular discounted initiatives with schools and local community groups.
"It's great to see this is already bearing fruit with more than 30 per cent of our season ticket sales so far being taken up by young people under the age of 21.
"From detailed research of our attendances last season, we've also learned that the number of under 21s who purchased match tickets saw a quite incredible rise of 62 per cent.
"We have invested in the squad for players not just for the present but also for the future.
"We are not finished yet and we hope we can go one better next season in terms of meeting our objective which is promotion.
"These are incredibly exciting times to be a Notts fan."
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