Maybe we ought to... see if dropping price can increase numbers

 

My only fear is the drop in price is not offset by the required increase in numbers. I'm sure Ray has spoken about this before a few years ago.

 

Averaging around 5,000 at £24 = £120,000

 

We would need 6,000 to get £120,000 if tickets were £20.

 

This is, of course, a very simplistic calculation due to concessions/season tickets, but it still highlights a point I suppose.

 

Saying that, I'd love to see the ground more full, but I think success is going to be the main driver for that!

My only fear is the drop in price is not offset by the required increase in numbers. I'm sure Ray has spoken about this before a few years ago.

 

Averaging around 5,000 at £24 = £120,000

 

We would need 6,000 to get £120,000 if tickets were £20.

 

This is, of course, a very simplistic calculation due to concessions/season tickets, but it still highlights a point I suppose.

 

Saying that, I'd love to see the ground more full, but I think success is going to be the main driver for that!

 

We don't sell anything like 5000 tickets at 24 pounds though. First we have around 3000 season ticket holders, so they're out of the calculation. Of the remaining 2000, a good proportion are concessions, maybe as many as half. Ultimately we'll have around 1000-1200 people who actually pay our inflated ticket prices, including away fans. And most of those pay 22 quid for the Kop, not 24.

 

If we assume 1200 people pay on average 23 pounds each, that's 27,600 pounds every home match. A price of 20 pounds would net us 24,000 pounds per match, a shortfall of 3,600 pounds per week. To put that into perspective, we probably now have players who earn almost that amount on their own. Another 180 people through the gate would be enough to make up this shortfall.