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County coup record sponsorship deal


Jamie Barlow

Notts County have today made history by securing the biggest shirt sponsorship deal in the club’s history. Ladbrokes, one of the world’s pioneering betting company’s, has agreed to sponsor the Magpies’ kit for two seasons- earmarked as the most lucrative sponsorship deal in the clubs 153- year history.

Plans have been drawn up to open a new Ladbrokes retail outlet at Meadow Lane as part of the agreement.

Notts County chairman, Ray Trew, told the club’s website: “This is an exciting day for Notts County Football Club and all our supporters, I have been in positive communication with Ladbrokes since they sponsored our Carling Cup Tie against Liverpool in 2013 and I am glad after many months of negotiating to have personally secured this deal”.

The obviously delighted Trew added: “We are obviously delighted that a huge Global Brand such as Ladbrokes have put pen to paper in association with us as we enter a new era both on and off the field”.

For those that fancy a flutter, the betting company has priced County at 18/1 to become champions of League 2 whilst offering odds of 9/2 for the Magpies to secure promotion to League 1.

Jamie tweets @JBarlow95_



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Chris

Posted

Absolutely massive thing for the club and what a successful coup this could be? Potentially, Ladbrokes could be a good alliance and the mentioning of having their own representation at Meadow Lane would be a good thing for both also.

I am hopefully this won't be a one off deal, yet something which can really push us forward now.

If we can secure a long term friendship, we may attract other sponsors in the future to provide similar deals but the important thing I suppose, is the fact we must nurture and spend this investment wisely.

liampie

Posted

promising sign especially with the inclusion of the "off the field" comment, now lets hope this deal helps the club move forward on the pitch.


Countyman

Posted

The club did well to negotiate this and to keep the deal quiet. Big news, it beats having "Home Bargains" on our shirt like Tranmere which after relegation to league 2 seems the type of dealings for small clubs.

Interesting read.

theMagpies

Posted

This sponsor agreement is a big coup for any club, yet it shows how we quietly work behind the scenes when we need to the most.

Very happy myself.

Now can we start to look forward to seeing the new shirts?



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Pride of Nottingham is an independent fansite devoted to Notts County, the world’s oldest professional football club. Created in 2013, it has served as a source of Magpie news, features, match previews, reports, analysis and interviews for more than three years.

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