Alan Hardy has revealed that Notts County are paying over £40,000 a month in win bonuses to manager Kevin Nolan and the club's players.
Hardy took over the Magpies from Ray Trew in January with the club facing a winding-up petition brought by HM Revenue & Customs and has done a fine job of repairing the club from top to bottom.
County are currently second in the League Two table and beat Oxford City 3-2 on Saturday to reach the FA Cup third round, which brings the prospect of a bumper tie against a Premier League giant.
Hardy told BBC Radio Nottingham: "It's going the wrong way [financially] due to the fact the players are doing so well on the pitch.
"Each month we're paying out over £40,000 in bonuses to players and management because they are on great win bonuses. That's how you motivate people, by putting it out there.
"You get bonuses for being top of the league, bonuses for [being in the] top three, and that's why players are scoring in the 96th minute, because it all goes towards motivation."
Hardy also admitted that, if the upward trend on the pitch were to continue in the long term, he might have to seek outside investment or step aside.
"I can sustain it up until we get to the Championship and then I think it's a different model and I don't think it's a model that I can personally sustain," he said.
"Whether that's foreign investment and they bring in their own management team, or they want me to stay on.
"We're a few years away from that, but I think I've got to be realistic in the fact I won't be taking this club to the Premier League because I haven't got the means."