We players like Ronaldo, Messi , Neymar have big egos but other players do as well. So my question is do players care/think more of the name on the back of the shirt rather than the front .. ie the badge. 

It depends on the player, if the fame and talent hasn't gone to their heads and if the parents did a great job bringing them up.

Most professionals do care.

It's not all about money, this is an easy thing to say when they don't perform well but the blame falls on Sky who changed the shape of the fees paid out forever. I think those that are genuine shine like no other players, it's about the club crest regardless and paying it forward to the fans.

Some think about playing for their current club and others think of football as big money jobs but it really does depend on the player and their ability to manage if they become well known. 

Some are down to earth when well known and some become overwhelmed and appear very arrogant like they just want to play for the money.

If they stopped to think, when they are older and don't get signed by clubs anymore, no matter how much money they have it will dwindle away and they won't be used to less money like most people in ordinary jobs.

You still see a lot of the cliche badge clinching celebrations, neither bothers me though.